What is SEO?
People hear this syntagma very often lately. And I must say it sounds like Chinese to them. It’s because we are always afraid of things we don’t know. When we first meet new clients, we always answer to the question: What is seo? And how can seo help my site, my company, my business? And there comes an interesting conversation about needs and expectations. People say what they need and we tell them what we can do for them via SEO.
Let’s take an example
Our SEO company, bw-seo.com helps bwprintingservices.com promote their services: printing services and flyers. This happens for a specific reason: they need to increase sales on these domains. So, what we do is to use all resources to promote them. We work on on-page SEO (the technical details in the back of the website), increase page speed, write original and necessary content for future clients.
Also, we create backlinks to your website because they are a signal to search engines that others vouch for your content. They actually represent a “vote of confidence” from one site to another. If many sites link to the same webpage or website, search engines can infer that content is worth linking to. The result is a better positioning on search engines. So, earning these backlinks surely has a positive effect on a site’s ranking position or search visibility.
Simple, right? Hahaha, I thought so. That’s why we are going to keep explaining SEO.
What is SEO? Search Engine Optimization, simple
Actually, it is a process of improving positions in organic (that is non-paid) search results in search engines. The higher the website is, the more people see it.
This is a job that needs to be done by a SEO company that really knows howit works. So, our company bw-seo.com showed the printing company how they can help to promote their services.
Another answer to What is seo? – An essential marketing strategy
It is a process that involves a lot of creative, technical and analytical work. But still, the main point will remain the same – to be among the highest results in organic searches.
Google, Bing, Yahoo! are the most important places where internet users search for information. And you want to be there, your website needs to be indexed by search engines.
Let’s see how seo works
You actually need 3 important components in order to succeed. You’re about to understand better the meaning of search engine optimization. Because it can also be explained by the following details
- the technical stuff behind the website (technical and on-page SEO)- that is translated by a perfect structure or technical background of the website
- the website content – it is the most important part – quality and well-optimized content “original” to the needs of your audience. Original comprehensive and to the point information is a must when you want to build a trusted site with a high ranking.
- the quality backlinks increasing the authority of your website – the site has to be good enough to be linked from other trusted websites.
Understanding the search engine
The search engines are engines used by internet users when they are searching for a specific thing. And you want to be that “specific thing”. It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must if you want to be seen.
Your website needs to be indexed by search engines. Otherwise, you don’t stand a chance.