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What is SEO?

what is seo

What is SEO?
People hear this syntagma very often lately. And I must say it sounds like Chinese to them. It’s because we are always afraid of things we don’t know. When we first meet new clients, we always answer to the question: What is seo? And how can seo help my site, my company, my business? And there comes an interesting conversation about needs and expectations. People say what they need and we tell them what we can do for them via SEO.

Creating My First Google Ads Campaign

Creating My First Google Ads Campaign

Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team.

I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me. But in my journey of learning PPC, this was the first of many things I was wrong about.