Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team.
I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me. But in my journey of learning PPC, this was the first of many things I was wrong about.