Copywriting

What is SEO?
People hear this syntagma very often lately. And I must say it sounds like Chinese to them. It’s because we are always afraid of things we don’t know. When we first meet new clients, we always answer to the question: What is seo? And how can seo help my site, my company, my business? And there comes an interesting conversation about needs and expectations. People say what they need and we tell them what we can do for them via SEO.